Meet Our Flo's Collection Team

Dan Uccello


Davide Uccello

Owner, Chief Marketing Officer, Chief Financials Officer

Carol Johnson

Integrator/Chief Human Resources Officer

Hailey Hollenbeck

Marketing Specialist

Cassie Uccello

Human Resources Specialist

Shiree McDermott

Operations Specialist

The Next Generation

Chiara & Lorenzo Uccello

Core Values

  • Be a Community.

    We WIN together when we WORK together.

  • Be Proud.

    Pursue excellence for our customers, co-workers, and owners, by being proud of what you do and where you work.


    Bring positive energy every day, even when faced with challenges, because it’s who we are.

  • Be Respectful.

    Accept everyone’s differences and treat others as you want to be treated.


    Provide and execute a financially responsible solution within company guidelines when faced with an issue.


    Consistently achieve success by committing to the established company goals, policies, and procedures.

Our Purpose

  • Our purpose is to bring communities together to experience Sicilian-American hospitality.

Our Niche



“Welcome from the Uccello’s brothers!”

Flo’s was founded on April 29th, 2011 by Daniele and
Davide Uccello. It was a dream the two brothers had ever
since they started working for their father at an early age.
Daniele has always had a passion for cooking and Davide
has always had a passion for service. It was a match from
day one! Davide was 19 and Daniele was 24 when the two
brothers started talking about it.

There was little support from anyone besides their father and mother Salvatore and Franca Uccello; others thought they were too young but the two Sicilian born brothers never gave up and after years of persistence it finally happened! Ever since then the two brothers and their management have been committed to providing excellent service and authentic Italian food at the right value. Lastly as you browse the menu you will be looking at recipes that have been brought to America from past generations. You will also be looking at recipes that have incorporated various local Michigan vendors.

Flo’s Collection is a full service food company that is family owned and operated locally by Dan and Davide Uccello

Since 2011 the brothers have built upon the success of their parents and put Flo’s firmly in the spotlight by becoming the most
awarded pizza including: Best Pizza in Michigan, Best Pizza in American, Best Pizza in Grand Rapids, Best Pizza in the Midwest.

Today their dream is to open up more locations and serve their award winning pizza to more areas in Michigan.

Gift Cards

Send friends and family eGift Cards via email to redeem and enjoy at their favorite Flo’s restaurant. Enter an email address, the amount you’d like to give, add a personal note, and send your gift on it’s way!

Accepted at any Flos Collection Restaurants!

Purchase a Gift CardCheck Gift Card Balance

4494 Plainfield,
Grand Rapids MI 49525

(616) 226-4110